How we coined the term LGBT Brand Integration…
a. A trademark or distinctive name identifying a product or a manufacturer.
b. A product line so identified: a popular brand of soap.
a. The state of becoming integrated.
b. The bringing of people of different racial or ethnic groups into unrestricted and equal association, as in society or an organization; desegregation.
LGBT brand In·te·gra·tion (brnd nt-grshn)
The art of merging a company’s LGBT business initiatives, goals and objectives with their overall brand identity to create a consistent and uniform LGBT experience for their consumers.