How we coined the term LGBT Brand Integration…

brand  (brnd)
n.
1.
a. A trademark or distinctive name identifying a product or a manufacturer.
b. A product line so identified: a popular brand of soap.

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In·te·gra·tion  (nt-grshn)
n.
a. The state of becoming integrated.
b. The bringing of people of different racial or ethnic groups into unrestricted and equal association, as in society or an organization; desegregation.

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LGBT brand In·te·gra·tion (brnd nt-grshn)

n.
The art of merging a company’s LGBT business initiatives, goals and objectives with their overall brand identity to create a consistent and uniform LGBT experience for their consumers.